Idea posted: July 2017

Institutions: University of Michigan Ross School of Business   

‘Greenwashing’ is a new term that describes the actions of companies whose corporate social responsibility (CSR) activities prove to be more window-dressing than action. Two Michigan Ross professors, Jun Li…

Idea posted: July 2017

Institutions: George Washington University School of Business    FHWien University of Applied Sciences    INSEAD   

In a seminal 2011 Harvard Business Review article, Michael Porter and Mark Kramer urged companies to abandon the ‘old narrow view of capitalism’ in which the sole purpose of companies…

Idea posted: May 2017

Institutions: University of York The York Management School    Cranfield University School of Management   

In 2015, Coca-Cola Enterprises Great Britain and Cranfield University collaborated to launch a project on ‘Sustainable Manufacturing for the Future.’ The first phase of the project was a roundtable discussion…

Idea posted: May 2017

Institutions: University of York The York Management School    Cranfield University School of Management   

Corporate social responsibility (CSR) represented a first step in recognizing that business had a societal role to play that extended beyond simply making a profit. Today, the thinking has evolved…

Idea posted: May 2017

Institutions: University of Massachusetts, Boston, College of Management    University of Michigan Ross School of Business   

Corporate sustainability has become mainstream. Few companies would argue today – as they argued in the past - that the only responsibility companies have to society is to make a…

Idea posted: December 2016

Institutions: University of Kansas, KU School of Business    Simon Fraser University, Beedie School of Business    Arizona State University W. P. Carey School of Business    University of British Columbia    Sauder School of Business   

That low-income purchasers face challenges in the marketplace is no surprise, given that they have less money to spend than other groups. However, low-income buyers face an additional, unexpected challenge:…

Idea posted: April 2016

Institutions: University of Michigan Erb Institute for Global Sustainable Enterprise   

What is the role of social movements in inspiring or sparking corporate social responsibility? To answer this question, Panayiotis Georgallis of the University of Michigan’s Erb Institute for Global Sustainable…

Idea posted: March 2016

Institutions: ESMT European School of Management and Technology    Ruhr-University of Bochum   

The business literature almost unanimously presents a simple, positive picture of the beneficent effects of corporate social responsibility on customer attitudes toward the corporation. Through a series of four quantitative…

Idea posted: January 2016

Institutions: The University of Manchester Alliance Manchester Business School    Cass Business School, City University London    Northumbria Newcastle Business School   

Although the impact of the 2008 recession was nearly unprecedented in its scope and depth, nearly all organizations will inevitably face setbacks and severe challenges. Stable, resilient companies can meet…