Idea posted: January 2015
Institutions: NUS Business School
The amount of data we generate today boggles the mind. As much as 90% of all data in the world today was created in the past 2 years, writes Keith…
READ MORE PIN TO MY IDEAS Idea #474Idea posted: October 2014
Institutions: Duke University Fuqua School of Business
Internet-based sales have been growing steadily — companies report a 25% increase in the past year alone, according to a survey of 351 marketing executives. Not surprisingly, investment in digital…
READ MORE PIN TO MY IDEAS Idea #456Idea posted: August 2014
Institutions: University of Southern Denmark University of St. Gallen Bielefeld University
Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…
READ MORE PIN TO MY IDEAS Idea #431Idea posted: April 2014
Institutions: Kellogg School of Management MIT Sloan School of Management
Many Internet retailers give customers the opportunity to review their products on their site, and some Internet companies even specialize in reviews only (e.g. Yelp and TripAdvisor). Given, as research…
READ MORE PIN TO MY IDEAS Idea #356Idea posted: January 2014
Institutions: New York University Stern School of Business Carnegie Mellon University
Researchers from New York University’s Stern School of Business and Carnegie Mellon University studied the effects of product rankings in three areas: the direct impact of rankings on consumer behaviour…
READ MORE PIN TO MY IDEAS Idea #298Idea posted: November 2013
Institutions: Henley Business School
Businesses need to adopt a multichannel mindset when interacting with their customers, because customers use multiple channels and expect relevant, consistent experiences across all of them. This research seeks to…
READ MORE PIN TO MY IDEAS Idea #261Idea posted: October 2013
Institutions: University of Pittsburgh Joseph M. Katz Graduate School of Business INSEAD IE Business School
Online product reviews are becoming an important part of the marketing ‘mix’. In 2012, a study by Bazaarvoice found that 80 per cent of ‘Generation Y’ consumers (those born between…
READ MORE PIN TO MY IDEAS Idea #222Idea posted: September 2013
Institutions: London Business School University of Michigan Ross School of Business
Plummeting advertising revenues have led many online content providers to experiment with additional sources of revenue. Most often, firms aim to compensate for a loss in advertising revenues by charging…
READ MORE PIN TO MY IDEAS Idea #224Idea posted: September 2013
Institutions: University of Michigan Ross School of Business
There are long been various types of communities bringing together like-minded product enthusiasts — from Corvette or 2CV car clubs to Tupperware party groups to the techies dedicated to Java…
READ MORE PIN TO MY IDEAS Idea #206