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Psychology Archives - Ideas for Leaders

The Risk of Ignoring the Lesser Risk in Projects

Business projects, opportunities, or endeavours typically involve conjunctive risk—that is, the endeavour will succeed only if multiple, uncertain events occur. If just one of these required events fail to occur, the endeavour fails. For example, the success of a new product might depend on new technology and successful marketing. A technologically amazing product for which […]

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Jumping to Conclusions and Other Bad Thinking Habits Hurt Leadership Effectiveness

Your thoughts and feelings impact how you interpret what is happening around you. You might, for example, receive a vague email from your boss asking for a meeting. For hours, you stress about why he or she wants a meeting, imagining a variety of worst-case scenarios. In the end, the meeting is rather innocuous—no big […]

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Mindfulness Sparks Collaboration and Teamwork

Collaboration and teamwork are key elements of successful workplaces. Past studies have shown that gratitude—employees being aware and appreciative of the benefits they receive at work—inspires the generous, helpful behaviour toward other employees that underpins effective collaboration and teamwork. However, the pressure-packed, high-paced environment of today’s workplaces leaves little time for employees to contemplate and […]

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Why Personalized Marketing Succeeds or Backfires

A study based on an exhaustive review of the research related to personalized marketing—marketing that is tailored to the interests or personalities of consumers—dissects the psychological and contextual factors that impacts how consumers react to personalized matching, including whether the marketing is more or less persuasive. In addition to individual personality traits or interests, marketing […]

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The Cost of Decision Fatigue

Repeatedly making decisions for extended periods of time is mentally taxing and leads to what psychologists call ‘decision fatigue’. As a result, the decision makers will revert to default decisions—decisions that require the least amount of mental work. For example, one study showed that judges tended to refuse parole at a greater rate during periods […]

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